Friday, January 28, 2011

Know more about chery


Chery Automobile Co., Ltd. manufactures, markets, and exports passenger vehicles in China. It offers cars, SUVs and MPVs, and SPVs. The company also provides engines, transmissions, and other components. Chery Automobile Co., Ltd. was formerly known as Anhui Chery Automobile Co.. Chery Automobile Co., Ltd. was founded in 1997 by five of Anhui’s local state owned investment companies with an initial capitalization of RMB 3.2 billion. Plant construction commenced on March 18, 1997 in Wuhu, Anhui Province, China. The first car came off the production line on December 18, 1999. And on August 22, 2007, the one-millionth car of Chery rolled out the assembly line successfully, which signifies that Chery has already achieved its first-stage goal in the process of building a successful independent Chinese brand, and is now on its way to create a world famous brand through opening and innovation.


In 2006, Chery achieved a total sales volume of 305,200 units, representing an increase rate of 61.5% over 2005; and in 2007, the annual sales volume of Chery reached 381,000 units, increasing by 24.8% compared with 2006. In 2007 also, Chery achieved an annual export volume of 119,800 units. As a result, the overseas sales of Chery had doubled again with an increase rate of 132%, ranking 1st for 5 consecutive years in car export in China.

As early as its foundation, Chery has been persistently carrying forward the spirit of “self-reliance, self-improvement, innovation and enterprising”, and sticking to the objective of “bringing together excellent talents and capital, striving for world leading technologies, owning independent intellectual property rights, building internationally-famous brand, developing the global automotive market and ranking among the world top automakers”, so as to ceaselessly sharpen its core competitiveness in fierce market competition. Through 10 years of leap-forward development, Chery has currently had independent capacity for the R & D of vehicles, engines and some key parts and components, independent intellectual property rights and core technologies, and become China’s largest enterprise in the R & D, manufacture, sale and export of Chinese independent-branded passenger cars, laying a solid foundation for more intense competition and faster development.

At present, Chery possesses a full set of production and R&D units, such as Car Factories, Engine Factories, Transmission Factory, Automotive Engineering and Research Institute, Planning & Design Institute and Testing Technology Center, and boasts an annual output of 650,000 cars, 650,000 engines and 400,000 sets of transmissions. Chery’s existing products include dozens of models under ten cars series (QQ3, QQ6, A1, Riich2, Cowin, Karry3, A5, Tiggo3, Eastar and Cross Eastar). By the end of 2007, the number of Chery employees had reached 25,000, and its total assets had exceeded RMB 22 billion.

Chery, with the ambition to create an independent famous Chinese brand, as early as its product entering the market, has set up the eternal aim of “customer satisfaction” and the quality principle of “taking offering customers with zero-defect products and considerate service as the persistent objective of each employee”. This corporate philosophy ensured that Chery obtained ISO9001 International Quality System Certification in February, 2001. In October, 2002, it took the initiative in obtaining ISO/TS16949 Quality Management System Certification from Germany TUV. Its commitment to unrelenting quality control made all the cars Chery manufactures conform to Chinese national and international standards. Because of its ceaseless efforts on quality control, Chery was jointly appraised as the "Advanced Collective of National Quality Work” by Ministry of Personnel and General Administration of Quality Supervision, Inspection and Guarantee of PRC, and as the "Chinese 21315 Quality & Credit Level AAA Enterprise" by the relevant authoritative ministry of China.

Since the earliest stage of its development, Chery has been paying attention to the development of the markets both at home and abroad, with “no stability without domestic market, no strength without overseas market, and promoting the domestic market with overseas market and flexible mode” as its principle. At the same time, it also actively practices "going out" strategy. Therefore, it has become the first Chinese car maker who exports whole vehicle, KD parts, manufacturing technology and equipment of vehicle abroad. In 2006, the export volume of Chery exceeded 50,000 units, and Chery was selected as the “national vehicle export base enterprise” by the Ministry of Commerce and the National Development and Reform Commission of China. At present, Chery products are exported to more than 60 countries and regions, ranking 1st for 5 consecutive years among car exporters from China since 2003. In addition, Chery successively reached cooperative agreements with America Quantum, Chrysler, and Italy Fiat in 2007, creating a new epoch of transnational cooperation for the Chinese auto industry. Through years of continuous improvement, Chery’s brand and corporate image has lifted rapidly. In October 2006, “Chery” was acknowledged as one of the Chinese famous trademarks, and ranked 62nd among the top 500 most valuable Chinese trademarks. In November of the same year, Chery was honored as the 11th most favorable Chinese companies by Fortune Magazine, becoming the only Chinese car manufacturer ranking top 25 in the list. Chery was selected among the top 20 most globally competitive Chinese companies in June 2007 and among the top 100 most competitive enterprises of the developing countries in December of the same year. According to the statistics of the International Organization of Motor Vehicle Manufacturers (Organisation Internationale des Constructeurs d'AutomobilesOICA), Chery ranked 27th in the world auto industry.

Chery, with its vigorous and innovative culture, has achieved rapid growth of its own, thus winning the attention of the State and the Party leaders. The State and the Party leaders, including Hu Jintao, Wu Bangguo, Wen Jiabao, Jia Qinglin, Wu Guanzheng, Li Changchun, Huang Ju and Zeng Peiyan, etc had successively visited Chery, and gave it full affirmation and high appraisal for its development. At the same time, they brought forward further expectations and requirements. Chery will consistently carry forward the spirit of “hardworking and enterprising”. With manufacturing “much safer, more energy-saving and more eco-friendly” vehicles as its task, Chery will keep improving its product quality and service level, try hard to create advanced technology and management method for the auto industry, so as to make its due contribution for the Chinese auto industry to rank among the world leading automakers.

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